Shopping centres today have transformed from being just a hallway of retail tenants and a food court to full-blast entertainment complexes that feature large cinema theatres, amusement parks and indoor athletic facilities. To attract and maintain new visitors, shopping centres are placing principal emphasis on creating new and fun shopping experiences that are being powered by digital signage for malls.
Here are five benefits to using digital maps in shopping malls.
Accurate mapping experiences
Powerful search and discovery
A branded and unified experience
Highlight events and promotions
Shopper insights and analytics
A digital mapping platform can greatly improve efficiencies for shopping malls as well as their visitors.
As shoppers come to expect a seamless and often digitized experience, digital maps provide them with easy-to-accessinformation
and simple navigation. For mall owners and operators, digital maps are an additional touchpoint with their customers,
provide valuable data and insights, and streamline the process for creating and maintaining shopping mall maps.
To learn more about our indoor mapping solutions for shopping malls, visit our website or contact us today.