In 2015, the development trend of China‘s auto beauty industry was fully analyzed

Time:2017-07-21 Views:220
The rapid development of the automotive beauty in China and some that are already very mature business model, made in the past two years the consumer consumption idea gradually mature, for example, the coating has already become the most attention topic car beauty, its content including organic silicon coating, glass fiber coating, physical coating, electrophoretic coating. From simple washing - wax - closure glaze, coating, domestic car beauty industry into a rising stage, due to huge market in the car beauty maintenance industry to attract businesses to enter, so as to promote the advance of the whole market. The domestic automobile beauty industry has already gone through the initial stage, before the automobile beauty project appears diversified, high-end trend, so, there is the enterprise to launch the concept of "star beauty". The high technical content of the car beauty industry has made the car beauty industry more rapid, the beauty project updated, and the constant upgrading of beauty technology has become an important subject. 
 
Allow foreign investment in domestic automobile service trade in our country, and foreign car beauty service chain agencies have sprung up in China, foreign car beauty companies have products on the Chinese market, opened chain stores across the country, and has produced an army of automotive beauty, workers increased year by year, car beauty industry presents a boom. 
 
According to yu bozhi market research center, China‘s car beauty market cake is big, but the market competition is still very intense. It is understood that the current situation of the automobile beauty and maintenance industry is that the consumers are not mature, the enterprise is not standardized, the lack of professional talents, the industry is not standard, etc. The vast majority of street shops lack scientific management, technical support and regular purchase channels. 
 
The rapid development of the automotive beauty in China and some that are already very mature business model, made in the past two years the consumer consumption idea gradually mature, for example, the coating has already become the most attention topic car beauty, its content including organic silicon coating, glass fiber coating, physical coating, electrophoretic coating. From simple washing - wax - closure glaze, coating, domestic car beauty industry into a rising stage, due to huge market in the car beauty maintenance industry to attract businesses to enter, so as to promote the advance of the whole market. The domestic automobile beauty industry has already gone through the initial stage, the auto beauty project is now diversified and high-end trend, so the concept of "star beauty" is promoted by enterprises. The high technical content of auto beauty industry has made the car beauty industry more rapid, the beauty project updated, and the constant upgrading of beauty technology has become an important subject. 
 
Automobile beauty is the product of the rapid development of economy, the gradual display of automobile culture and the continuous improvement of people‘s consumption concept. In western developed countries, the automobile beauty industry accounts for more than 85% of the automobile warranty industry. At present, China has more than 40 million private cars, and our country has become a big consumer of cars. The large-scale automobile entry into ordinary families has opened up a huge market for China‘s automobile beauty and maintenance industry. 
 
Since the reform and opening up, China‘s automobile industry has come a long way. With the improvement of people‘s living standard, automobile has become the daily travel tool for many ordinary families. The rapid growth of the number of automobiles has provided a broad development space for China‘s automobile beauty industry. Automobile cosmetology also gradually becomes a fashion, automobile cosmetology maintenance industry as a kind of emerging industry is rising. Compared with the developed countries, our country car beauty market is not mature enough, is the lack of rules of brand, perfect service, but with the right guidance, car beauty market development prospect is very broad. 
 
In recent years, China‘s economy has been booming. With the increase of residents‘ income, many car-hailing people, especially the 1980s, pay more attention to the enjoyment of automobile culture. Some private car owners decorate their cars in a personal way. In addition to the car maintenance, many car owners are also willing to pay a lot of money. According to the survey, at present our country has about 60% of high-end private car owners have the habit of often for automobile external beauty maintenance 30% of low-grade car owners also Formed to the idea of car beauty maintenance regularly do 30% of the common external beauty premium car timing maintenance and more than 50% of car owners would like to use the product myself, personally for auto beauty and maintenance. Thus it can be seen that the automobile beauty industry has enormous market growth space in China. 
 
The automobile beauty industry has the characteristics of simple operation and start-up flexibility, especially in this industry, which has huge profit margins and low risk, which has tempted many investors to dabble in. Many car washes, auto parts and individuals are rushing into the auto beauty industry, which is destined to be a chaotic battle. Some operators to get customers, and constantly keep prices down, price war has become the automobile maintenance salon competition in some areas the only means, make the disorder of car beauty market is becoming more confusion. 
 
With the increasing demand of consumers, domestic auto beauty technology has entered the stage of continuous upgrading. Coating, for example, the content including glass fiber coating, machine silicon coating, electrophoresis coating, such as the physical coating, because the consumer is a rich source of information, consumption gradually rational and mature, the coating has become a car beauty industry and consumers are very concerned topic. In addition, the huge market of automobile beauty industry has attracted the investment and entry of a large number of merchants, and also pushed the whole market forward. The auto beauty project gradually shows the trend of diversification and high-end. 
 
From the market trend and investment strategy development report of China automobile beauty decoration industry, the market develops rapidly after the increase of auto users. Car beauty stores are becoming more and more popular with car owners